Danmarks tidligere europamester i fodbold, målmanden Peter Schmeichel, kommer til at spille en central rolle i forbindelse med Carlsbergs aktiviteter før og under EM 2012.
Bryggerikoncernen, som er sponsor for europamesterskaberne i fodbold, har udnævnt Peter Schmeichel til Global Ambassadør i forbindelse med med EM 2012 aktiviteterne.
Turneringen bliver spillet i Polen og Ukraine.
En kendt personlighed
I en pressemeddelelse fremhæver Carlsberg topdirektør Jørgen Buhl Rasmussen, at Peter Schmeichel har spillet fodbold på to af bryggeriets nøglemarkeder: Danmark og England.
Samtidig er han en kendt personlighed på koncernens markeder i Europa og Asien.
Selv siger Peter Schmeichel:
- Jeg glæder mig til at blive ambassadør for Carlsberg, som har en stærk forbindelse til europæisk fodbold.
Europamester i 1992
Peter Schmeichel har spillet 129 landskampe for Danmark, og han var en af nøglespillerne, da Danmark i 1992 blev europamestre i fodbold.
Målmandens far kommer fra Polen, og indtil han fyldte 7 år, var Peter Boleslaw Schmeichel polsk statsborger.
Koebenhavn / Kastrup
Gdansk
Katowice
Krakow
Poznan
Warszawa
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